Getting your product noticed is difficult even if you know the marketing strategy and public relations. Even some of the best PR had difficult times to market their product. There are lots of chances to promote your product in the market. There are many cost-effective way for businesses to promote themselves. Free advertising is one among them and can be a better way to promote your business. It is more cost effective and does not cost you much. You need not worry about your reputation getting ruined as it is in Paid ads. Here, you’ll look into some of the techniques people are using to utilize free advertising to their advantage.