“A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – Amir Kassaei
Branding is the process of making a customer to connect a name, logo , slogan or design with an idea or image of a product or company. Brand recognition is said to be achieved if the idea or image marketed is recognized by more and more people in the midst of other companies offering the same service or product. Apart from brand recognition, branding involves building, maintaining and surpassing good reputation and set of standards around the brand. Branding is an integral part of Internet Commerce. Branding always adds value to the business by creating an ever expanding reputation for the company.