Getting your product noticed is difficult even if you know the marketing strategy and public relations. Even some of the best PR had difficult times to market their product. There are lots of chances to promote your product in the market. There are many cost-effective way for businesses to promote themselves. Free advertising is one among them and can be a better way to promote your business. It is more cost effective and does not cost you much. You need not worry about your reputation getting ruined as it is in Paid ads. Here, you’ll look into some of the techniques people are using to utilize free advertising to their advantage.

Many researches has shown that not too many people trust advertising. Many business are depending upon the different advertising methods that are much more economical. Here are some of the new, effective ways with which you can advertise your businesses.

  • Social Bookmarking
  • Article Marketing
  • Online Directories
  • Blogging
  • Squidoo
  • MySpace/Facebook
  • Forums
  • Email Marketing
  • Email Signatures
  • eBay
  • Classified Online Ads
  • YouTube

Here are few steps with which you can promote your business in the current market.

  1. Identify your audience: Once you know “the target audience” then it is a easy job to go about and find “how” to reach them.
  2. Reaching out to media: Look out for the best advertising sites such as ebay. Ebay is one of the best and most visited sites on the internet. With traffic this huge, it’s a huge resource for businesses
  3. Social media  : pick one or two Social media  sites that you think make sense for your business and master those first. The main criteria are to engage customers and be a part of the chat in your business and it will help you gain an audience or followers. Ask for feedback from your followers too.
  4. Free directory listings : Make sure to enroll your business listing in online directories such as Google Places, Yelp and Yahoo. many Yellow Pages sites offers both free and paid listings.
  5. Your website : make the most use of your website. You have to make sure that you update all the details of the product on the site so that you get the best result in the SEO optimization.
  6. Consistently brand your business  : your brand name and logo let the audience know who you are. Make sure to format the logo and brand name in all your products.

Pick one or two from the above concepts and when you are comfortable move to the next one. Once you have these basics, then you are prepared to move to the next step. Running an enterprise means you currently have an absurd agenda. Be methodical and strategic when it arrives to encouraging it. Don’t let it drop to the bottom of your “to-do” list.